A Digital Designer at Salon City
My role
as a digital designer under the marketing team, I designed promotion campaigns, product launches, lifestyle assets all across departments such as salon city website, email, social media, product listing and online marketplaces (Amazon, Wayfair, etc.)
As a team,
I support our in-house photographer during lifestyle product shoots by arranging props, offering visual direction, and assisting throughout the entire production process. I also collaborate with our social media manager by providing creative input on behind-the-scenes video content that aligns with our brand identity and values.
Skills & knowledge gained
Advanced Photoshop Proficiency: Improved efficiency and confidence in product image editing, retouching, and creating lifestyle assets for campaigns.
Canva for Quick Turnarounds: Utilized Canva to resize assets and create promotional banners quickly while maintaining brand consistency.
Production Support: Assisted in photoshoots from start to finish—arranging props, providing visual feedback, and helping with set coordination
Creative Input on Video Content: Contributed brand-aligned ideas and support during social media behind-the-scenes video shoots.
Professional Growth: Learned to adapt quickly, manage multiple priorities, and contribute proactively to team success.
Promotion Campaigns: Website, Email, & Social Media
Online Marketplace: Amazon, Wayfair, Etc.
