Berkeley Brand Guidelines
The Berkeley brand guidelines are structured into four sections: Brand Introduction, Brand Identity, Brand Visual Application, and Brand Messaging. I led the development and organization of the Brand Introduction and Brand Identity sections, consolidating existing assets including color palette, logo variations, typography, and brand story into a cohesive and scalable system.
In addition to structuring the guidelines, I developed visual asset direction and strategic recommendations for social media, marketplace listings, and the website. These efforts support cross functional teams including sales, marketing, and ecommerce in maintaining consistent brand execution across all customer touchpoint.
Social Media Visual Applications
I developed scalable social media strategies to increase product visibility and engagement. This included a system for frequent, template driven story posts featuring individual products, pricing, and direct links, designed for easy execution without the need for design resources. The approach can also be applied to paid media channels such as Google and Meta ads.
I established a grid strategy centered on lifestyle imagery, positioning the feed as both an inspirational showcase and a shoppable catalog. This highlights Berkeley products within real salon and barbershop environments, reinforcing brand identity while supporting product discovery.
